Tourism and Media

MARKETING IN THE HOSPITALITY INDUSTRY

Date	Venues	Fees($)	Book your seat
06 4 - 10 4 2025	Kuala Lumpur	$ 3300	Register Now Download Brochure
11 5 - 15 5 2025	Kuala Lumpur	$ 3300	Register Now Download Brochure
06 7 - 10 7 2025	Istanbul	$ 3300	Register Now Download Brochure
06 7 - 10 7 2025	Istanbul	$ 3300	Register Now Download Brochure
10 8 - 14 8 2025	Istanbul	$ 3300	Register Now Download Brochure
07 12 - 11 12 2025	Bahrain	$ 2900	Register Now Download Brochure
07 12 - 11 12 2025	Dubai	$ 2900	Register Now Download Brochure
21 12 - 25 12 2025	Jakarta	$ 3300	Register Now Download Brochure
28 12 - 01 1 2026	Kuala Lumpur	$ 3300	Register Now Download Brochure

Introduction
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A comprehensive review of marketing in the hospitality industry; restaurants, hotels, planned play, theme parks and convention centers, based upon customer satisfaction and the customer’s perspective. Students will identify best practices in marketing, analyze the market, and assess consumer behavior, offerings, price, and promotion strategies.

Who should Attened?:

Hospitality marketing professionals responsible for market research .
Industry professionals interested in learning to gather and analyze marketing data .

Course Outline:

WORKSHOP STYLE:

A mixture of short presentations, interactive discussion, individual exercises and group work. The emphasis throughout is on a practical approach using case material and examples.

Wireless Communication

Cellular Networks
Mobile communication systems
GSM – GPRS – CDMA – UMTS-LTE
Voice over IP (VOIP) – IPV4-IPV6
Supervision of senior projects
In building solution designing,
Link budget calculations, coverage
Simulation, planning parameter optimization

MARKETING IN THE HOSPITALITY INDUSTRY

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